When setting up a brand new business, one of the first things on the ‘To Do’ list is to style a fabulous logo. Every day businesses try, fail and succeed in terms of logo design. One thing is for certain, you definitely want to be in the ‘SUCCEED’ category!
A logo by definition is a graphic symbol or design that a business uses to distinguish its products or services and gain instant identification. A logo might be comprised of an image only or an image together with the name of the business.
However, how do we even start this process? You can ask an IT small business consultant if you have the budget for one. Why don’t we have a look at a few well known and incredibly successful logos and see whatever they have in common. Let’s consider Coca Cola and McDonalds as examples that have stood the test of time as well as some newer success stories just like Fedex and Apple.
There are several key rules that all of these businesses seem to have adopted when designing their logos. It appears that the best logos are:
Simple
More often than not less is more. All of these logos are quite clean and concise. They use basic shapes, fonts and colours. There are no fancy patterns or intricate details. But one thing is for certain, they have impact. Simple doesn’t have to mean weak or boring. In the case of these four logos, simple equals bold and unforgettable.
Flexible
A good logo will work well in every possible media. Our four examples will look just as good online since they will on a label or in a magazine advertisement. They are also recognisable regardless of whether they are shown in full colour or in black and white.
Scalable
Size really does matter. You want your logo to look simply as good on your business card as it would on a billboard. The McDonald’s logo is just as recognisable on the packaging of their French Fries as it is on their large neon store signs. If a design is simply too complex, you can lose some of the detail when you change the size of the logo.
Memorable
A good logo will probably be easy to remember, have impact and last the distance. The Coca Cola logo was designed in 1885 using a fashionable script font from that time period. Over 125 years later it still looks modern and relevant. The McDonald’s ‘golden arches’ are already used since 1968 and is recognisable all around the world. Even Apple and Fedex, who are the new kids on the block, are often remembered. Most people will recognize the business even if only shown a part of the logo design.
If you keep these factors in mind when starting the design procedure of your new logo will be on the right course. At the end of the day, make sure that you stay true to yourself and your business. Think about the way you want your business to be seen by the public. With the aid of a clever designer you will develop an amazing logo design that captures the essence of your business. It may not be a long time before your logo, and therefore your business, is instantly recognisable in the market.
For a better understanding of web design. Check out: Icreate Solutions
A logo by definition is a graphic symbol or design that a business uses to distinguish its products or services and gain instant identification. A logo might be comprised of an image only or an image together with the name of the business.
However, how do we even start this process? You can ask an IT small business consultant if you have the budget for one. Why don’t we have a look at a few well known and incredibly successful logos and see whatever they have in common. Let’s consider Coca Cola and McDonalds as examples that have stood the test of time as well as some newer success stories just like Fedex and Apple.
There are several key rules that all of these businesses seem to have adopted when designing their logos. It appears that the best logos are:
Simple
More often than not less is more. All of these logos are quite clean and concise. They use basic shapes, fonts and colours. There are no fancy patterns or intricate details. But one thing is for certain, they have impact. Simple doesn’t have to mean weak or boring. In the case of these four logos, simple equals bold and unforgettable.
Flexible
A good logo will work well in every possible media. Our four examples will look just as good online since they will on a label or in a magazine advertisement. They are also recognisable regardless of whether they are shown in full colour or in black and white.
Scalable
Size really does matter. You want your logo to look simply as good on your business card as it would on a billboard. The McDonald’s logo is just as recognisable on the packaging of their French Fries as it is on their large neon store signs. If a design is simply too complex, you can lose some of the detail when you change the size of the logo.
Memorable
A good logo will probably be easy to remember, have impact and last the distance. The Coca Cola logo was designed in 1885 using a fashionable script font from that time period. Over 125 years later it still looks modern and relevant. The McDonald’s ‘golden arches’ are already used since 1968 and is recognisable all around the world. Even Apple and Fedex, who are the new kids on the block, are often remembered. Most people will recognize the business even if only shown a part of the logo design.
If you keep these factors in mind when starting the design procedure of your new logo will be on the right course. At the end of the day, make sure that you stay true to yourself and your business. Think about the way you want your business to be seen by the public. With the aid of a clever designer you will develop an amazing logo design that captures the essence of your business. It may not be a long time before your logo, and therefore your business, is instantly recognisable in the market.
For a better understanding of web design. Check out: Icreate Solutions
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