First of all let us specify what we mean by effective graphic design. It is a form of design, a creative process that incorporates development and innovation. It is a form of communication that aims to combine images usually graphic, typographic or photographic to transmit info to a target market.
By efficient graphic design I mean work that has the qualities needed to achieve the goals for which it was produced. One example of this such efficiency is Brisbane design agency. They are quite known for being one of the best.
The types of communication materials requiring effective graphic design that would be classified as:
♦ Brochures
♦ Leaflets
♦ Advertisements
♦ Logos
♦ Mail Shots
♦ Posters
♦ Point Of Sale Materials
Websites, banner advertising as well as emailers would also incorporate graphic design but this kind of design is somewhat distinct in its development procedure and the criterion required to produce efficient communication materials are also different. This kind of electronic design is usually known as interactive media. It is a different subject altogether and I will focus on design for print in this post.
The growth of effective graphic design work incorporates several stages, these would normally be:
♣ Briefing And Identification Of Requirements
♣ Concept Development
♣ Visuals Including Layout, Images, Colour Selection Copy And Typography
♣ Development Of Visuals To Finished Artwork
♣ Print
♣ Campaign Execution
The main goal of graphic design is to influence customer behaviour patterns in a positive way e.g. to influence them in buying choices favourable to your brand, products or services. This can be achieved by convincingly conveying the reasons why the consumer or business should make these choices and carry out the necessary actions.
In order to influence customer decisions and deliver effective design the steps to follow are:
1. Assign the correct design agency in terms of expense and quality. The internet is now undoubtedly the best place to source quality, effective graphic design.
2. Offer the design agency the best brief you possibly can. Explain what you want to achieve, what your target market is in terms of age, sex, social class or for a business to business task, company size, etc. Decide on your major sales points as well as convey these to the designers.
3. The design agency then develop concepts which will convey your main sales points in the most efficient manner, this could include humor, comparison, aspiration, credibility, price advantage, etc. Normally both visual work and copy will be presented. The agency should be able to make recommendations about the best form of print or media to achieve the set goals.
4. The most suitable and efficient concept should be chosen and developed together by the client and the agency. The process is most efficient if the two work in harmony, the agency using its vast knowledge of marketing, the design procedure and customer behavior and the client their knowledge of the specific market. Antagonism on either side is usually detrimental to the final outcome!
5. Once this process is complete you should have your efficient graphic design work and the final stages are print and also production, the roll out of the campaign and most importantly, the accomplishment of objectives.
To know more about design agencies, check out Icreate Solutions.
By efficient graphic design I mean work that has the qualities needed to achieve the goals for which it was produced. One example of this such efficiency is Brisbane design agency. They are quite known for being one of the best.
The types of communication materials requiring effective graphic design that would be classified as:
♦ Brochures
♦ Leaflets
♦ Advertisements
♦ Logos
♦ Mail Shots
♦ Posters
♦ Point Of Sale Materials
Websites, banner advertising as well as emailers would also incorporate graphic design but this kind of design is somewhat distinct in its development procedure and the criterion required to produce efficient communication materials are also different. This kind of electronic design is usually known as interactive media. It is a different subject altogether and I will focus on design for print in this post.
The growth of effective graphic design work incorporates several stages, these would normally be:
♣ Briefing And Identification Of Requirements
♣ Concept Development
♣ Visuals Including Layout, Images, Colour Selection Copy And Typography
♣ Development Of Visuals To Finished Artwork
♣ Campaign Execution
The main goal of graphic design is to influence customer behaviour patterns in a positive way e.g. to influence them in buying choices favourable to your brand, products or services. This can be achieved by convincingly conveying the reasons why the consumer or business should make these choices and carry out the necessary actions.
In order to influence customer decisions and deliver effective design the steps to follow are:
1. Assign the correct design agency in terms of expense and quality. The internet is now undoubtedly the best place to source quality, effective graphic design.
2. Offer the design agency the best brief you possibly can. Explain what you want to achieve, what your target market is in terms of age, sex, social class or for a business to business task, company size, etc. Decide on your major sales points as well as convey these to the designers.
3. The design agency then develop concepts which will convey your main sales points in the most efficient manner, this could include humor, comparison, aspiration, credibility, price advantage, etc. Normally both visual work and copy will be presented. The agency should be able to make recommendations about the best form of print or media to achieve the set goals.
4. The most suitable and efficient concept should be chosen and developed together by the client and the agency. The process is most efficient if the two work in harmony, the agency using its vast knowledge of marketing, the design procedure and customer behavior and the client their knowledge of the specific market. Antagonism on either side is usually detrimental to the final outcome!
5. Once this process is complete you should have your efficient graphic design work and the final stages are print and also production, the roll out of the campaign and most importantly, the accomplishment of objectives.
To know more about design agencies, check out Icreate Solutions.
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